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There is a series of articles in the March 2004
issue of Realtor Magazine called "All you
need to succeed" and is as true now as it
was then. Let us share some of the ideas with
you. Here is the first in that series:
7 No-fail Referral Ideas
- Give past clients two coupon books - each
offering a free consultation with you about
the real estate topic of their choice such as
1) adding curb appeal 2) sprucing up the interior
before a sale 3) learning the top remodeling
projects in your market. Ask them to pass one
of the books to a family member, friend or colleague.
- Raise your media profile - write a regular
column for an area newspaper, host a call-in
radio show about hot real estate topics or teach
a course at a local college.
- Host an hors d'oeuvres and drinks appreciation
night - at a favorite restaurant. As your clients
to invite a friend, colleague or relative. Give
away goodie bags imprinted with your name, company,
phone, e-mail and web address.
- Take up a new hobby - or enroll in a course.
It's a great way to meet future clients. Possibilities
are a book club, group dancing lessons or a
computer or cooking class.
- Sponsor a children's sports team - don't just
pay for jerseys imprinted with your company
name. Help coach so that you get to now the
parents and the kids.
- Network with allied professionals - Mortgage
lenders, builders, developers, architects, interior
decorators and kitchen and bat designers all
are good referral sources - and they will appreciate
referrals from you too.
- Host a housewarming party - for recent buyers
at which you cook, serve and clean up, or you
could hire a catering service to do that for
you while you mingle.
Source: Realtor Magazine - March 2004 Issue
Recommended reading
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