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This is an example of what I have been using
to make Sunday Open houses very productive. Most
open houses in San Francisco are very busy and
it can be difficult to establish a connection
with a potential client in just a few minutes.
This booklet has helped me establish a rapport
in just a short time and it also gives the client
something more than just a "fact sheet"
about the property to take with them.
Each section of the booklet is described below, each of the section links are actual documents.
To save
the documents from the links right click
and choose "Save Target As" to
a place on your personal computer. Otherwise the documents
will open in your browser.
- Biography
page about myself
- Marketing and Sales Team
- Website
Information
- Recent Sales
Record
- Testimonials
from Clients
- Achievement Letter(s)
from Coldwell Banker
- Information about the TRI Coldwell Banker
Office
- Volume Sales Charts
(Current Industry Company
Comparison not included here)
- NASDAQ Index from company site
(current index
not included here)
- Comps
("Client One Line" list of
similar properties from the MLS currently for
sale) from our MLS not included here
- Client Briefs of the similar properties
(client
report-no other agents listed) This is just
a brief sketch of the properties from a current
MLS report with a picture so they can drive
by or call you for more information not included
here
- "Property
Test" designed by SFResidence.com.
This helps the client rate properties on a scale
of 1 to 10
The booklet has a pocket in the front for the
information sheet on the property I am showing
and a slot for my card.
I have been using this for the last year and
have had more success from Sunday open houses
that I have ever had (and I have been a Realtor
in San Francisco for 29 years!). Potential clients
see me as organized, professional and providing
information they can use now and later.
I ask if they are working with an agent and if
they are not I ask if they are familiar with the
similar properties currently for sale. Then I
briefly show them the booklet and offer it to
them. I ask for their contact information and
they are usually very willing to give it.
A bonus has been that people who are checking
out open houses for information about the value
of their home--- they are planning on selling
have been very impressed and I have received at
least one listing appointment from most of the
open houses where I have used this booklet.
So what I perceived as a tool for buyers has
really turned out to be a great prospecting tool
for listings!!! I hope you are able to adapt this
to your market and find it useful. I have received
so many good ideas from these conferences that
I hope I have been able to return the favor!!!
If you have any clients moving to San Francisco
please call me and check out my website at www.SFResidence.com.
Janis Stone - TRI Coldwell Banker, Van
Ness, San Francisco
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